Our Story
Why We Started ACEPIRA
We started ACEPIRA because we kept seeing the same thing: business owners working hard, but flying blind on their numbers. Not because they didn't care — but because the professional help out there was too slow, too expensive, or too disconnected from what they actually needed.
Traditional firms take weeks. DIY spreadsheets fall apart. And somewhere in between, business owners are making decisions without proper financial visibility.
We wanted to build a firm that's different — one that actually delivers on time, speaks plainly, and uses better tools to get the work done properly.
Vision & Mission
What Drives Us
Vision
To be the firm Malaysian businesses call first — not just for compliance, but because we genuinely help them grow.
Mission
Deliver accounting, audit, tax, and consulting work that's clear, timely, and actually useful. No jargon, no delays, no excuses.
Founder
Izwan Zulkeflee
Izwan Zulkeflee
Founder & Managing Director
Izwan has spent over a decade in accounting, audit, financial reporting, and SME advisory. He's worked with business owners at every stage — from first-year startups figuring out compliance, to established companies preparing for funding rounds.
One pattern kept showing up: businesses weren't struggling because of lack of effort. They were struggling because they didn't have clear, timely financial information to work with. The professionals meant to help were often part of the problem — too slow, too opaque, too disconnected.
That frustration is why ACEPIRA exists. And it's why SEKIRA was built — to prove that financial reporting doesn't have to be painful.